Mergers & Acquisitions Advisory

A Neumann & Associates, LLC

July 19, 2016

How to make a startup look big and robust

By Achim Neumann

The fight for credibility is one of the hardest parts of launching a startup. In a space with well-established competitors, looking professional is vital for the long-term survival of a company.

Learning how to make a startup look big is a skill that an entrepreneur should master before taking on seasoned businesses in any niche. Below, we will discuss a few ways that this can be accomplished:


Make use of top-quality web design

Nowadays,  most businesses use the web to hunt for new clients or vendors. When they have multiple companies to choose from, chances are good that they will go with the one that has a professionally-designed web presence.

By having an easy to navigate interface, these companies make it easy for clients to say yes to them. By fixing anything on their site that contradicts this philosophy, a startup can improve their client acquisition efforts.

Bonus tip: add a blog to your website to add another layer of credibility for your website visitors.

Increase the marketing budget considerably

When a startup begins its business journey,  nobody knows who they are. As such, it is vital that they focus heavily on marketing early on in their life cycle.

In order to pay for an ambitious promotional campaign that will get them noticed,  it is often necessary to cut back on certain areas of the business for a short time, or to obtain a loan.

In a marketplace that is often swamped with established players, this is a tough but necessary step to gain the traction a business needs to get itself to the next level.

Take advantage of the power of social media

Startups today have a leg up on businesses that were founded a generation ago: they get to take advantage of the power of social media.

Leveraged properly, this medium offers free promotional opportunities to those that are savvy enough to harness its power.

With cleverly written copy, attentive customer service, and timely (but tactful) responses to events that impact their industry, a startup can sound like an industry leader for only the cost of an intelligent social media manager.

Get a 1-800 number with an automated voice prompt system

If a startup wants to sound important,  having a 1-800 number with a professional sounding voice prompt system is a great way to create a solid first impression with potential clients.

So long as the voice prompts are not set up in a fashion that confuses and frustrates callers, having this system setup as a first point of contact will make a startup business look professional.

Whether looking to have your startup acquired or just build something meaningful, the above tips should help you make your startup look big and robust until it’s actually there.

About A Neumann & Associates, LLC

A Neumann & Associates, LLC is a professional mergers & acquisitions and business brokerage firm having assisted business owners and buyers in the business valuation and business transfer process through its affiliations for the past 30 years. With an A+ Better Business Bureau rating, the company has senior trusted professionals with a deep knowledge based in multiple field offices along the East Coast and has performed hundreds of business valuations in its history. The firm’s competitive transaction fees are based on successfully completing transactions. For more information, please contact A Neumann & Associates at 732-872-6777 or

Comments are closed.

Any questions? Please contact us at 732-872-6777
Call Now

Client Testimonials

“Your vetting is simply outstanding, among the best I've seen from a broker.”

Eric H., Investor

“I recently contacted A. Neumann and Associates about getting a valuation of my business done. I spoke with Marc, who explained the process in detail. After meeting with Marc in order to get a clear understanding of my business, and what I was hoping to accomplish. His patience in answering all my questions and his knowledge of the proper way to market my business gave me great confidence that this is the firm I will be using to sell my business for max value. Working with Marc at A Neumann & Associates was very easy and professional. I did not know all that was going to be involved in selling my business but they helped me through the process. What I thought was going to be a just another one of those pushy sales companies was just the opposite. Polite, knowledgeable, and a pleasure to talk to and deal with. I highly recommend this firm to anybody who wants to sell now or down the road. Marc not only knows his stuff, but actually is a real nice guy.”

Double Diamond

“Used A Neumann & Associates to sale my business. could not imagine having done it with out the patience and experience Gary provided. Thanks Gary,”

Dennis Frazier

“Working with Marc and his company was a pleasure. What I thought was going to be a just another one of those pushy sales companies was just the opposite. Polite, knowledgeable, and a pleasure to talk to and deal with. Marc handled most of the interaction and he has one of the greatest demeanors. Again, it was a pleasure working with him and his firm.”

Douglas DiCeglio

“I recently completed an acquisition using A Neumann & Associates. Tony Valentino was very helpful and accessible during the entire process. They do a thorough job vetting both parties and got us to the finish line.”

Srini Mudambi

“Claus out of Florida helped us with the sale of our business. We had never done anything like this and him and his team walked us through the process from start to finish. We had some challenges through the process and Claus continued to show up even in the difficult conversations.”

Colby Harris, Co-Owner, Del Mar Designs

“Claus Madsen thoroughly helped us with selling our company. From the 1st introductory meeting explaining to us what was possible, to providing us with resources to assist with the sale. Claus was invaluable throughout the whole sales process. Claus was with us every step of the journey and always made himself available for any questions or issues that came up along the way. If you are interested in selling your business, I encourage you to reach out to Claus and the ANA team so that they can let you know what’s achievable. These guys will make it happen!”

Ron Harris, Co-Owner and Vice President, Del Mar Designs

“A Neumann & Associates is the only business broker I would use or consult with. They have assisted with 3 business sales over the past 15 years with me. They are honest and sincere and have always performed better than my expectations. They are the only one i would use for the sales of my businesses.”

James Belanger, Business Owner

“I wanted to take a second to commend the exemplary customer service from both you [Karin Neumann] and Mr. Valentino. It’s both a rarity in the industry, and very much appreciated.”

Andrew G., Investor

“We worked with Neumann & Associates to investigate the purchase of a research company in 2010 and found Achim to be capable, forthright and realistic. His depth of experience enabled us to fully understand our options, offering creative options that might enable the acquisition. While we didn’t acquire that particular company at that time, we know exactly who to call whenever we’re looking to buy or sell a business.”

Daniel Coates, Buyer
view all testimonials

Contact A Neumann & Associates, LLC

If you are considering selling your business, please contact us to learn more about our comprehensive service spectrum. Our experienced professionals will answer all your questions about selling a privately held business in complete confidentiality. Please fill out our contact form, or call us at 732-872-6777. We will contact you directly and will never identify ourselves to your employees.

call us now
Contact Us for a Free, Confidential Consultation

Experienced M&A Advisors available

Full Name
Email Address
Phone Number