Mergers & Acquisitions Advisory

A Neumann & Associates, LLC

March 16, 2016

How to leverage video to increase business

By Achim Neumann

The expansion of the Internet over the past five years has made video a tool that businesses can use to enhance their profits. There are many ways that a company can use video sharing sites to take their marketing efforts to the next level.

Below, we will cover techniques that can get any business started in their video marketing efforts.

how-to-leverage-video-to-increase-business
Choose a hosting platform

The first thing that a business owner should tackle when creating videos is to choose the platform that will host their content.

YouTube is the most popular option, but entrepreneurs that are concerned with their image may want to choose a platform that is more sophisticated in appearance, like Vimeo.

The latter service specializes in videos that are shot in higher resolution, and it contains subject matter that deals with more serious subjects than what is normally found on YouTube.

Finally, those marketing to younger demographic groups should experiment with Snapchat.  This short form video sharing site is popular among Millennials; as such, businesses that cater to them may experience success reaching out via this medium.

Tailor content to the target demographic

Some companies may offer products that have cross-generational appeal. Because of this, it makes sense to offer videos on all or some of the above-mentioned video sharing services. However, there are different audiences that inhabit each of these sites, making it important to tailor content to the demographic that frequents the video sharing platform where a specific video is uploaded.  Doing so will ensure that the delivered message will resonate properly with targeted customers.

In a competitive industry? Think outside of the box

It can be hard to stand out from many competitors.  When creating video content in a crowded niche, do not be afraid to market differently than other businesses. Using humor or irreverent commentary is an easy way to accomplish this, but if the business deals with serious subject matter, revealing little known facts can help in this quest.

Craft videos in a manner that generates leads

At the end of the day, the videos that are made for a company should help achieve one central goal: an increase in profits. Ensure that the end of any video that is created has a call to action at the end, such as link to a website, or to a webinar where they can learn more about the business.

Add optimized text descriptions

It’s important to include a rich text video description with the keywords that you’re looking to be found for when someone searches on Google. This will add another degree of visibility to your videos as people use text to search for them.

About A Neumann & Associates, LLC

A Neumann & Associates, LLC is a professional mergers & acquisitions and business brokerage firm having assisted business owners and buyers in the business valuation and business transfer process through its affiliations for the past 30 years. With an A+ Better Business Bureau rating, the company has senior trusted professionals with a deep knowledge based in multiple field offices along the East Coast and has performed hundreds of business valuations in its history. The firm’s competitive transaction fees are based on successfully completing transactions. For more information, please contact A Neumann & Associates at 732-872-6777 or info@neumannassociates.com

Comments are closed.

Any questions? Please contact us at 732-872-6777
Call Now

Client Testimonials

“Your vetting is simply outstanding, among the best I've seen from a broker.”

Eric H., Investor

“I recently contacted A. Neumann and Associates about getting a valuation of my business done. I spoke with Marc, who explained the process in detail. After meeting with Marc in order to get a clear understanding of my business, and what I was hoping to accomplish. His patience in answering all my questions and his knowledge of the proper way to market my business gave me great confidence that this is the firm I will be using to sell my business for max value. Working with Marc at A Neumann & Associates was very easy and professional. I did not know all that was going to be involved in selling my business but they helped me through the process. What I thought was going to be a just another one of those pushy sales companies was just the opposite. Polite, knowledgeable, and a pleasure to talk to and deal with. I highly recommend this firm to anybody who wants to sell now or down the road. Marc not only knows his stuff, but actually is a real nice guy.”

Double Diamond

“Used A Neumann & Associates to sale my business. could not imagine having done it with out the patience and experience Gary provided. Thanks Gary,”

Dennis Frazier

“Working with Marc and his company was a pleasure. What I thought was going to be a just another one of those pushy sales companies was just the opposite. Polite, knowledgeable, and a pleasure to talk to and deal with. Marc handled most of the interaction and he has one of the greatest demeanors. Again, it was a pleasure working with him and his firm.”

Douglas DiCeglio

“I recently completed an acquisition using A Neumann & Associates. Tony Valentino was very helpful and accessible during the entire process. They do a thorough job vetting both parties and got us to the finish line.”

Srini Mudambi

“Claus out of Florida helped us with the sale of our business. We had never done anything like this and him and his team walked us through the process from start to finish. We had some challenges through the process and Claus continued to show up even in the difficult conversations.”

Colby Harris, Co-Owner, Del Mar Designs

“Claus Madsen thoroughly helped us with selling our company. From the 1st introductory meeting explaining to us what was possible, to providing us with resources to assist with the sale. Claus was invaluable throughout the whole sales process. Claus was with us every step of the journey and always made himself available for any questions or issues that came up along the way. If you are interested in selling your business, I encourage you to reach out to Claus and the ANA team so that they can let you know what’s achievable. These guys will make it happen!”

Ron Harris, Co-Owner and Vice President, Del Mar Designs

“A Neumann & Associates is the only business broker I would use or consult with. They have assisted with 3 business sales over the past 15 years with me. They are honest and sincere and have always performed better than my expectations. They are the only one i would use for the sales of my businesses.”

James Belanger, Business Owner

“I wanted to take a second to commend the exemplary customer service from both you [Karin Neumann] and Mr. Valentino. It’s both a rarity in the industry, and very much appreciated.”

Andrew G., Investor

“We worked with Neumann & Associates to investigate the purchase of a research company in 2010 and found Achim to be capable, forthright and realistic. His depth of experience enabled us to fully understand our options, offering creative options that might enable the acquisition. While we didn’t acquire that particular company at that time, we know exactly who to call whenever we’re looking to buy or sell a business.”

Daniel Coates, Buyer
view all testimonials

Contact A Neumann & Associates, LLC

If you are considering selling your business, please contact us to learn more about our comprehensive service spectrum. Our experienced professionals will answer all your questions about selling a privately held business in complete confidentiality. Please fill out our contact form, or call us at 732-872-6777. We will contact you directly and will never identify ourselves to your employees.

call us now
Contact Us for a Free, Confidential Consultation

Experienced M&A Advisors available

Full Name
Email Address
Phone Number
Message