Mergers & Acquisitions Advisory

A Neumann & Associates, LLC

October 29, 2019

How to choose the right business broker in New Jersey

By Achim Neumann

Growing a business in New Jersey, as anywhere, is a monumental task. However, well-managed and organized businesses have many opportunities to succeed. Eventually, those businesses will be transferred to other people, whether they be family, investors, etc. To facilitate this release process, the services of a business broker will be required. If you are in New Jersey, have successfully grown your business and are looking for a business broker in New Jersey to help you sell your business, below are some questions to consider so you can select the right one. 

Review The Stated Experience and Credentials

When trying to screen for the best business broker in NJ, it is advisable to look first to the brokers’ credentials and past clientele. Are they members of a professional Mergers and Acquisitions and Business Brokerage community, or have most of their past transactions been real estate related? When did they begin their brokerage practice and how many successful mergers or acquisitions have they facilitated in recent years? Can you find information about the principals of the company on their website?

Find Out How They Plan To Conduct Valuation

In order to sell a business, its value must first be ascertained. What plan does the NJ business broker have for carrying out the business valuation? Are there documented past valuations of related businesses that can be shared with you as a sample? Does the broker have an in-house valuer that generates a pre-planned estimate or do they partner with a reputable third-party valuation firm? If the answer to this question is the latter, would the valuation firm be willing and able to defend its business valuation in court if it ever became necessary? If the sale process took longer than expected, would the firm be willing to update the valuation or will you be charged an extra cost for this?

Ask About Plans For Marketing

Once the broker has explained how a business valuation will be conducted, you can begin to see how marketing will be strategized and carried out. As you have worked hard to grow your business, it should be essential to you that the business broker attracts the types of buyers that you would want to sell your entrepreneurial child to. Is there a marketing plan in place and can it be shared with you? Has the broker built a network in your industry that will allow it to access the right buyer pool? Will the broker be able to market your business while applying discretion at all levels? How will potential buyers be pre-qualified before entering talks with you?

Talk About Fees

On average, the commission fee charged by a New Jersey business broker is between 8%-15% of a businesses’ sale value. The percentages tend to be lower as the sale price goes higher. Can the broker conduct the process from beginning to end and then collect a fee, or does the broker require an advance?

If trying to find the right business broker in New Jersey, the questions above will highly improve your chances of success. Choosing a good business broker will take you a step further on the road to selling your business for the amount and terms you deserve.

About A Neumann & Associates, LLC

A Neumann & Associates, LLC is a professional mergers & acquisitions and business brokerage firm having assisted business owners and buyers in the business valuation and business transfer process through its affiliations for the past 30 years. With an A+ Better Business Bureau rating, the company has senior trusted professionals with a deep knowledge based in multiple field offices along the East Coast and has performed hundreds of business valuations in its history. The firm’s competitive transaction fees are based on successfully completing transactions. For more information, please contact A Neumann & Associates at 732-872-6777 or

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Client Testimonials

“ I appreciate your diligent approach to screening buyers and sellers as well as the high quality CIM that you produce.”

Andrey O, Investor

“Finally enjoying retirement after recently selling my business using the services of A Neumann & Associates. Joe Oddo provided the conduit to a successful transaction. Joe knew when to inject input and when to simply listen and allow the buyers to vent, step back and regroup. The outcome met our expectations and got us to the finish line, which included my staying with the company six months in order for the buyers to get their footing and keep our workforce in the loop. He helped at every step by providing his expert guidance & resources. Thank you!”

Emily Parker Myers, Co-Owner - Myers McRae

“I had been in touch with Karin and Gary from A Neumann & Associates regarding some opportunities and was looking forward to meeting with them. Hence, when they organized a seminar in Princeton, NJ, I was quick to sign up. The seminar was very informative as the team walked the attendees through various scenarios and referenced real life buying/selling situations they had been through. The sessions by Gary, Karin and Achim were crisp and focused and brought clarity to potential seller and buyers. I strongly recommend the team and look forward to continue working with them.”

Gaurav Tyagi

“Thank you for your Event on "How to value, Sell, and Buy A Business for Maximum Profit" and the insight into ANA’s approach on what is involved in the Business Exit for sellers. Garys Hervieiou's "Business Valuation", Achim's "Deal structure" presentation and Karin’s "Preparing the Package" are real street knowledge shared. They answered attendees questions which makes it more interesting for learning from others. Great for small businesses like us. The presentations were totally worth our time and travel for the event to Princeton, NJ from Rockville MD. Ravi Bhutani, President, CIPS”

Ravi Bhutani

“Gary, this is to thank you for an excellent job done in selling our business. We could never have done it without your professional expertise, dedication and time put in without reservation to make it happen. We will gladly and highly recommend you to anybody in our position.  It was a pleasure to work with you.”

Pat Iammatteo, Owner

“Your vetting is simply outstanding, among the best I've seen from a broker.”

Eric H., Investor

“I recently contacted A. Neumann and Associates about getting a valuation of my business done. I spoke with Marc, who explained the process in detail. After meeting with Marc in order to get a clear understanding of my business, and what I was hoping to accomplish. His patience in answering all my questions and his knowledge of the proper way to market my business gave me great confidence that this is the firm I will be using to sell my business for max value. Working with Marc at A Neumann & Associates was very easy and professional. I did not know all that was going to be involved in selling my business but they helped me through the process. What I thought was going to be a just another one of those pushy sales companies was just the opposite. Polite, knowledgeable, and a pleasure to talk to and deal with. I highly recommend this firm to anybody who wants to sell now or down the road. Marc not only knows his stuff, but actually is a real nice guy.”

Double Diamond

“Used A Neumann & Associates to sale my business. could not imagine having done it with out the patience and experience Gary provided. Thanks Gary,”

Dennis Frazier

“Working with Marc and his company was a pleasure. What I thought was going to be a just another one of those pushy sales companies was just the opposite. Polite, knowledgeable, and a pleasure to talk to and deal with. Marc handled most of the interaction and he has one of the greatest demeanors. Again, it was a pleasure working with him and his firm.”

Douglas DiCeglio

“I recently completed an acquisition using A Neumann & Associates. Tony Valentino was very helpful and accessible during the entire process. They do a thorough job vetting both parties and got us to the finish line.”

Srini Mudambi
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Contact A Neumann & Associates, LLC

If you are considering selling your business, please contact us to learn more about our comprehensive service spectrum. Our experienced professionals will answer all your questions about selling a privately held business in complete confidentiality. Please fill out our contact form, or call us at 732-872-6777. We will contact you directly and will never identify ourselves to your employees.

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