Mergers & Acquisitions Advisory

A Neumann & Associates, LLC

October 29, 2019

How to choose the right business broker in New Jersey

By Achim Neumann

Growing a business in New Jersey, as anywhere, is a monumental task. However, well-managed and organized businesses have many opportunities to succeed. Eventually, those businesses will be transferred to other people, whether they be family, investors, etc. To facilitate this release process, the services of a business broker will be required. If you are in New Jersey, have successfully grown your business and are looking for a business broker in New Jersey to help you sell your business, below are some questions to consider so you can select the right one. 

Review The Stated Experience and Credentials

When trying to screen for the best business broker in NJ, it is advisable to look first to the brokers’ credentials and past clientele. Are they members of a professional Mergers and Acquisitions and Business Brokerage community, or have most of their past transactions been real estate related? When did they begin their brokerage practice and how many successful mergers or acquisitions have they facilitated in recent years? Can you find information about the principals of the company on their website?

Find Out How They Plan To Conduct Valuation

In order to sell a business, its value must first be ascertained. What plan does the NJ business broker have for carrying out the business valuation? Are there documented past valuations of related businesses that can be shared with you as a sample? Does the broker have an in-house valuer that generates a pre-planned estimate or do they partner with a reputable third-party valuation firm? If the answer to this question is the latter, would the valuation firm be willing and able to defend its business valuation in court if it ever became necessary? If the sale process took longer than expected, would the firm be willing to update the valuation or will you be charged an extra cost for this?

Ask About Plans For Marketing

Once the broker has explained how a business valuation will be conducted, you can begin to see how marketing will be strategized and carried out. As you have worked hard to grow your business, it should be essential to you that the business broker attracts the types of buyers that you would want to sell your entrepreneurial child to. Is there a marketing plan in place and can it be shared with you? Has the broker built a network in your industry that will allow it to access the right buyer pool? Will the broker be able to market your business while applying discretion at all levels? How will potential buyers be pre-qualified before entering talks with you?

Talk About Fees

On average, the commission fee charged by a New Jersey business broker is between 8%-15% of a businesses’ sale value. The percentages tend to be lower as the sale price goes higher. Can the broker conduct the process from beginning to end and then collect a fee, or does the broker require an advance?

If trying to find the right business broker in New Jersey, the questions above will highly improve your chances of success. Choosing a good business broker will take you a step further on the road to selling your business for the amount and terms you deserve.

About A Neumann & Associates, LLC

A Neumann & Associates, LLC is a professional mergers & acquisitions and business brokerage firm having assisted business owners and buyers in the business valuation and business transfer process through its affiliations for the past 30 years. With an A+ Better Business Bureau rating, the company has senior trusted professionals with a deep knowledge based in multiple field offices along the East Coast and has performed hundreds of business valuations in its history. The firm’s competitive transaction fees are based on successfully completing transactions. For more information, please contact A Neumann & Associates at 732-872-6777 or

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Client Testimonials

“Your vetting is simply outstanding, among the best I've seen from a broker.”

Eric H., Investor

“I recently contacted A. Neumann and Associates about getting a valuation of my business done. I spoke with Marc, who explained the process in detail. After meeting with Marc in order to get a clear understanding of my business, and what I was hoping to accomplish. His patience in answering all my questions and his knowledge of the proper way to market my business gave me great confidence that this is the firm I will be using to sell my business for max value. Working with Marc at A Neumann & Associates was very easy and professional. I did not know all that was going to be involved in selling my business but they helped me through the process. What I thought was going to be a just another one of those pushy sales companies was just the opposite. Polite, knowledgeable, and a pleasure to talk to and deal with. I highly recommend this firm to anybody who wants to sell now or down the road. Marc not only knows his stuff, but actually is a real nice guy.”

Double Diamond

“Used A Neumann & Associates to sale my business. could not imagine having done it with out the patience and experience Gary provided. Thanks Gary,”

Dennis Frazier

“Working with Marc and his company was a pleasure. What I thought was going to be a just another one of those pushy sales companies was just the opposite. Polite, knowledgeable, and a pleasure to talk to and deal with. Marc handled most of the interaction and he has one of the greatest demeanors. Again, it was a pleasure working with him and his firm.”

Douglas DiCeglio

“I recently completed an acquisition using A Neumann & Associates. Tony Valentino was very helpful and accessible during the entire process. They do a thorough job vetting both parties and got us to the finish line.”

Srini Mudambi

“Claus out of Florida helped us with the sale of our business. We had never done anything like this and him and his team walked us through the process from start to finish. We had some challenges through the process and Claus continued to show up even in the difficult conversations.”

Colby Harris, Co-Owner, Del Mar Designs

“Claus Madsen thoroughly helped us with selling our company. From the 1st introductory meeting explaining to us what was possible, to providing us with resources to assist with the sale. Claus was invaluable throughout the whole sales process. Claus was with us every step of the journey and always made himself available for any questions or issues that came up along the way. If you are interested in selling your business, I encourage you to reach out to Claus and the ANA team so that they can let you know what’s achievable. These guys will make it happen!”

Ron Harris, Co-Owner and Vice President, Del Mar Designs

“A Neumann & Associates is the only business broker I would use or consult with. They have assisted with 3 business sales over the past 15 years with me. They are honest and sincere and have always performed better than my expectations. They are the only one i would use for the sales of my businesses.”

James Belanger, Business Owner

“I wanted to take a second to commend the exemplary customer service from both you [Karin Neumann] and Mr. Valentino. It’s both a rarity in the industry, and very much appreciated.”

Andrew G., Investor

“We worked with Neumann & Associates to investigate the purchase of a research company in 2010 and found Achim to be capable, forthright and realistic. His depth of experience enabled us to fully understand our options, offering creative options that might enable the acquisition. While we didn’t acquire that particular company at that time, we know exactly who to call whenever we’re looking to buy or sell a business.”

Daniel Coates, Buyer
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Contact A Neumann & Associates, LLC

If you are considering selling your business, please contact us to learn more about our comprehensive service spectrum. Our experienced professionals will answer all your questions about selling a privately held business in complete confidentiality. Please fill out our contact form, or call us at 732-872-6777. We will contact you directly and will never identify ourselves to your employees.

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