Mergers & Acquisitions Advisory

A Neumann & Associates, LLC

October 27, 2015

Are you presenting your business correctly online?

By Achim Neumann

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When individuals approach us and want to know what the market value of their business is, we not only preform a comprehensive business valuation, we also consult them on how to add value to their business where they can.

One major area that many businesses lack in, especially brick and mortar establishments, is creating a meaningful web presence. From basic marketing aesthetics (like a decent logo), to leveraging an email list, there are many things that are not so difficult to implement but will drive sales, garner a positive customer experience and increase a business valuation.

Here are some tips on how to improve your business’ web presence to maximize its value.

Have a professional looking website

These days, you need a quality website if you are looking to communicate what your company stands for, even if you deliver services that could be provided without ever having a single byte of information on the Internet. When assessing companies to decide which one to go with, customers will Google your name and those of your competitors. What they see when your landing page pops up constitutes the critical first impression that they get of you. As a result of this, having a sharp logo, clean design, and compelling and effective copy will vault you in front of your peers that may have paid less attention to the finer points of web marketing.

Bonus tip: Make sure you claim your Business’ Google Maps/Business listing so you can fill out the complete profile, input your correct address, phone number, website, etc. This is extremely important. Also make sure to include that same information (exactly how it looks on Google) somewhere on the homepage of your website. This helps Google verify you are who you say you are.

Leverage a mailing list to build authority and trust in the eyes of buyers

In the not so distant past, business owners often only used direct mail to build a list of customers that they could keep updated based on field events, as well as offer new products that could solve problems as they arose in the world at large.

In the modern age, this engagement tool hasn’t changed … it has merely evolved into being logged and delivered via e-mail in addition to the postal service. Using this digital medium to deliver massive value in your area of expertise is a way to build not just an engaged customer base, but can also establish your brand as an authority in your niche. Both of these benefits are huge when you get a business valuation done, as a passionate e-mail list is priceless to an entrepreneur that wants to plug into a pre-constructed infrastructure and begin making money as quickly as possible.

Publish a blog that is updated consistently

Another way to establish authority in your market is to start a blog, and to update it on a regular basis. Not only will you be able to go into depth about how knowledgeable you are in your area of business, but you’ll also keep your site fresh in the eyes of Google, which is vitally important when you are competing against other local businesses in the area of hyper-local searches. You’ll also get a chance to pull in customers on the e-commerce side of your business via the methodical use of linked keywords, whose revenues will only add to the overall value of your enterprise. The boost that blogging gives to your overall performance can only help you when the time comes to put up your business for sale; as little as one post a month has the potential to make a difference, so be sure to block off an hour to sit down, put your thoughts to paper (well keyboard) and give it a try.

About A Neumann & Associates, LLC

A Neumann & Associates, LLC is a professional mergers & acquisitions and business brokerage firm having assisted business owners and buyers in the business valuation and business transfer process through its affiliations for the past 30 years. With an A+ Better Business Bureau rating, the company has senior trusted professionals with a deep knowledge based in multiple field offices along the East Coast and has performed hundreds of business valuations in its history. The firm’s competitive transaction fees are based on successfully completing transactions. For more information, please contact A Neumann & Associates at 732-872-6777 or info@neumannassociates.com

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Colby Harris, Co-Owner, Del Mar Designs

“Claus Madsen thoroughly helped us with selling our company. From the 1st introductory meeting explaining to us what was possible, to providing us with resources to assist with the sale. Claus was invaluable throughout the whole sales process. Claus was with us every step of the journey and always made himself available for any questions or issues that came up along the way. If you are interested in selling your business, I encourage you to reach out to Claus and the ANA team so that they can let you know what’s achievable. These guys will make it happen!”

Ron Harris, Co-Owner and Vice President, Del Mar Designs

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James Belanger, Business Owner

“I wanted to take a second to commend the exemplary customer service from both you [Karin Neumann] and Mr. Valentino. It’s both a rarity in the industry, and very much appreciated.”

Andrew G., Investor

“We worked with Neumann & Associates to investigate the purchase of a research company in 2010 and found Achim to be capable, forthright and realistic. His depth of experience enabled us to fully understand our options, offering creative options that might enable the acquisition. While we didn’t acquire that particular company at that time, we know exactly who to call whenever we’re looking to buy or sell a business.”

Daniel Coates, Buyer

“Purchasing a business through this firm was a pleasure. Gary was very professional and transparent throughout the entire process. I look forward to working with A Neumann & Associates in the future.”

William Klemens, Buyer

“I utilized A. Neumann & Associates to assist in an M&A process. They are VERY thorough in using their time-tested process to calculate the value of investment opportunities, a process which provided a very detailed explanation for the value of the potential opportunity. Additionally, they also went above and beyond to extend other services including connecting with others who specialize in your industry and can assist with necessary steps including legal and accounting. Highly recommended!”

Edward Lane , Business Owner

“I recently contacted A. Neumann and Associates about getting a valuation of my business done. I spoke with Achim, who explained the process in detail. He had his colleague Gary come to my office in order to get a clear understanding of my business, and what I was hoping to accomplish. His patience in answering all my questions and his knowledge of the proper way to market my business gave me great confidence that this is the firm I will be using when the time comes for me to sell my business for max value. They gave me great insight into the steps I need to take now to get the best deal in the future. I highly recommend this firm to anybody who wants to sell now or down the road. They not only know their stuff, their actually just real nice guys.”

Robert Kardane, Business Owner
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Contact A Neumann & Associates, LLC

If you are considering selling your business, please contact us to learn more about our comprehensive service spectrum. Our experienced professionals will answer all your questions about selling a privately held business in complete confidentiality. Please fill out our contact form, or call us at 732-872-6777. We will contact you directly and will never identify ourselves to your employees.

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