Mergers & Acquisitions Advisory

A Neumann & Associates, LLC

August 5, 2021

Get More For Your Business

By Marc Gudowitz

Business

You have worked extremely hard for many years building your business into what it is now.  Through the ups and downs, you have managed to keep your business viable and successful.  It has been a good ride, but the time has come, and it is now time for your business to work for you – you are ready to sell your business.

How do you get the most out of what will probably be the most important transaction of your life?

You devise the right plan, lay the groundwork and drive the process. 

Following these three simple steps will allow you to get the most out of your business.  If you don’t, you can leave money on the table, drag out the process, and risk the ongoing operation of your business.

The Right Plan

The key to developing the right plan is to have the right people advising you.  As you grew your business, your close advisors were there to help you along the way.  Your lawyer, your accountant and your banker were all key parts of your team that helped guide your success.  When it comes to selling your business, you will want to add a professional M&A Advisory and Business Brokerage firm to your team to help you through this last stage.  You may be tempted to try it alone, but the truth is you don’t know what you don’t know and the last thing you want is to do proceed in a manner that will undermine the entire process.  For the same reasons that you have your accountant prepare your tax forms and you lawyer represent you in court, make sure you choose a qualified, experienced M&A firm to work with you to devise a plan that is right for your specific needs.  A professional M&A firm will sit down with you to learn about your business, listen to your goals and will work with you to review your options to come up with your best plan for achieving those goals.

The Groundwork

Any building will crumble without a solid foundation.  The same can be said for any M&A deal.  It is critical to establish a credible basis from which a deal can be built upon.   That foundation is a proper valuation from an independent, certified valuation company.  This valuation will give you and your M&A advisors the tools to orchestrate a successful deal on your behalf.  It will establish the correct benchmark of the true value of your company.  Not the value you think it should be, not the value that your brother thinks it should be and not even the value that your accountant suggests.  An independent proper valuation is a report that will be regarded as a respectable, unbiased assessment by potential buyers and SBA lenders alike.  It will also set your expectations at the proper level as you begin to develop your marketing plans so you can make informed decisions as you move through the selling process.

As difficult as it may be to hear, you are significantly better off knowing your company’s true worth at the beginning of the process even if it’s far less than what you originally thought.  Once you have this accurate Fair Market Value (FMV), there are actions that your M&A Advisors may be able to take to help you to increase the value of your company.  On the other hand, if your company is worth more than you expected, you would leave money on the table by setting an initial asking price that is too low.  Either way, obtaining a proper valuation sets the stage for a successful transaction which will maximize the return on the sale of your company.

Driving the Process

Now that you have successfully and accurately defined the worth of your company and developed a plan with your M&A advisor and business broker, it is time to go to market.  What is the proper way to “go to market” and how can you effectively market your company while maintaining confidentiality?

  • It would very negatively impact your business, if your customers, vendors, competitors and employees learned of your plans before you were ready to reveal the news to them. Confidentiality and professionalism are critical to the marketing process and your M&A Advisor will manage that balance for you.  They should be experienced in marketing your company in a broad enough way yet keep your identity anonymous, as well as being able to target all potentially interested parties.
  • Your M&A Advisors should also have access to a large network of potential buyers. The greater initial exposure to investors increases the opportunity for multiple interested parties.  This can lead to a possible bidding war maximizing your return, and at the very least, provide additional negotiation leverage to you.
  • Your M&A Advisors should thoroughly prequalify potential buyers to ensure financial and managerial prerequisites are met. The last thing you want is to spend months negotiating with a potential buyer who doesn’t have the financial wherewithal to fund the transaction or support the operation of the company thereafter.
  • Lastly, your advisor will be looking out for your best interests. Your M&A Advisor will have a fiduciary responsibility to you and will make sure all is being done to maximize your financial return.  This will not be the case if a (buy-side) broker approaches you for a buyer that they are representing.   That broker will be looking out for their client’s best interests, not yours.  You want you and your team driving the process, not the other way around.

These are just a few of the many topics to consider when looking to sell your business.  As every business is unique, every M&A deal is different, and having the proper guidance to lead you through the inevitable minefield that you will encounter during this process will make all of the difference and will allow you to get the most for your business.

About A Neumann & Associates, LLC

A Neumann & Associates, LLC is a professional mergers & acquisitions and business brokerage firm having assisted business owners and buyers in the business valuation and business transfer process through its affiliations for the past 30 years. With an A+ Better Business Bureau rating, the company has senior trusted professionals with a deep knowledge based in multiple field offices along the East Coast and has performed hundreds of business valuations in its history. The firm’s competitive transaction fees are based on successfully completing transactions. For more information, please contact A Neumann & Associates at 732-872-6777 or info@neumannassociates.com

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Client Testimonials

“I'm an attorney. I have represented the buyers and sellers of businesses for 20+ years. Recently I had the pleasure of handling a transaction where Richard Wilder of A. Neumann & Associates was the broker for the seller. Mr. Wilder was of great service to his client. He is very knowledgeable and organized. Thanks to his guidance the transaction proceeded smoothly and closed on time. He is highly recommended.”

Nick Ferrante

“Richard, you came to my office a few years ago and were wonderful in explaining your process and procedures. Our company is probably an anomaly in that we sold the majority to two long time employees and I financed them both. Our company is entering its 45th year and is still thriving. The purpose of the note is to thank you very much for the service that you provide. Thank you again.”

John Foug, Seller

“We had a great experience working with Richard Wilder from Neumann and Associates as the sell-side broker for Blade Runners. He was knowledgeable, professional, and clearly had his client’s best interests at heart. Richard helped keep the process smooth for everyone, and thanks in part to his efforts, we found a fantastic owner to partner with. We'd gladly work with Richard and the Neumann and Associates team again.”

Justin Martin

“Very happy with Richard and the entire process. I was on the buyer side of the transaction.”

Isaac Palmer, Jr.

“If you are looking for a professional and informative company that meets your needs, A Neumann & Associates is the company to go with. Ted Kantor went above and beyond to make our experience as easy as possible. Ted was helpful from the start of our process to the end. He was there every step of the way to guide us and answer all of our questions. He handled all of the in-depth communication and followed up on every detail. We strongly recommend Ted Kantor to help you whether you're buying or selling. It was a great experience. We never imagined it would go as smooth as it did. The Laluna's (Andy, Maria & Tony Jr)”

Maria Laluna

“A Pleasure to work with - I highly recommend them! Working with Richard Wilder was a pleasure, and he found us the perfect match.”

Laura Keith-Macario

“This spring we acquired a business that was represented by Richard Wilder at A Neumann & Associates. Small business acquisitions can be very emotional for the sellers and life-changing for the buyers, and Richard was keenly aware of this throughout the process. Although he was working for the sellers and not for us, he knew that most business owners see their business as their baby so the only way to have a happy outcome for his clients was to also have a happy outcome for the buyers. Knowing how nerve-wracking this process can be (think home buying x 10), he never dropped the ball on keeping everyone updated, anticipating potential snags, and guiding us along in the process. We highly recommend Richard.”

Shannon, Buyer

“My business was my baby for over 40 years. It is a tough and cruel world out there when it comes to selling your business. Neuman and Associates provided the professional guidance/protection to get the job done with care and no pressure. In my view a tremendous value. I would recommend them to anyone seeking to sell their business. Eric Storck, president of Blade Runners Inc.”

Eric Storck, President - Blade Runners Inc.

“I’m really impressed with how your firm operates. The focus on confidentiality, the thorough vetting process, and the use of third-party accredited valuations really stand out. It’s easy to see why you’ve built such a strong reputation over the years.”

Ann M., Investor

“Thanks for sending over such a detailed CIM.  While I have only reviewed a have dozen CIMs at this point, your company has put together the most comprehensive data and detailed presentation I have seen so far.”

Ben N., Investor
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Contact A Neumann & Associates, LLC

If you are considering selling your business, please contact us to learn more about our comprehensive service spectrum. Our experienced professionals will answer all your questions about selling a privately held business in complete confidentiality. Please fill out our contact form, or call us at 732-872-6777. We will contact you directly and will never identify ourselves to your employees.

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